Maintain Your Straightened Hair 3x More Effectively – Here’s How

Any woman who straightens her hair on a regular basis knows the drill – you arrive at the salon and the hair stylist offers you a series of products to help care for your hair at home. Is it really necessary to use products specifically designed for straightened hair? Or is it just a marketing gimmick? We checked it out…

Maintain Your Straightened Hair 3x More Effectively – Here’s How

Did you straighten your hair? Want it to last? Caring for your hair with the right products is crucial to making your smooth and beautiful hair last longer. Here’s what you need to do:   

All the hair specialists we spoke to, unanimously agreed that hair that has undergone a straightening treatment requires specialized products that are sodium chloride salt free, so as not to damage straightened hair’s protective layer. In other words, using specialized products is essential.


Sodium chloride is salt, and it’s found in regular hair products such as shampoo, conditioner and hair masks. Sodium chloride is used as a thickener in shampoo and for the most part it is harmless. Unless of course, you straighten your hair. Straightened hair, especially a Brazilian hair straightening treatment, is based on sealing hair with a preservative solution.  Sodium chloride strips hair of the solution that helps keep it straight thus significantly shortening the lifespan of straightened hair.  As you may already have understood, specialized products are a must-have for women who have invested time and money in getting their hair straightened and who want to maintain their results. But specialized products are extremely costly.


Is there a way around paying such high prices for specialized hair products?


We asked hair specialists why specialized hair products cost so much; they either chose not to reply, or simply mumbled something like “they’re expensive because the manufacturers charge high prices.” But the truth of the matter, is that specialized products are expensive because, for the most part, they can only be found in salons or in hair specialty shops.   


Hair specialists weren’t willing to go on the record about why hair products are so expensive, but the truth is, that there is an affordable and effective solution. It’s called Keratin Intense from Natural Formula. Or as many women call it — the series that cares for your hair and your wallet.


The bottom line is: the difference between salon products and Keratin Intense products is…price.


The Keratin Intense series includes shampoo, conditioner, mask and serum drops — all at affordable prices.


And what about the results?


Since Keratin Intense products were launched to the market, women have started effectively caring for their straightened hair without breaking the bank; they shampoo their hair twice a week, they use conditioner once a week, and mask once a week. Keratin Intense, enriched with a high concentration of pure keratin, does wonders for straightened hair, and it’s affordable – challenging expensive products and winning over the market!


Using Keratin Intense is easy and effective: Shampoo hair as usual, use conditioner or mask and let set for a few minutes. Complete treatment by applying serum on damp or dry hair and that’s it. Hair looks great and smells wonderful!