Israel 
USA 
Curls are challenging for most women; there are a number of curl types, and each type requires special treatment. That’s why the high-quality products that successfully tame curls are expensive. But not anymore. Natural Formula is changing that, with a new series of professional products that will give you salon-like curls. And not only that, these new professional-curl products are both accessible and affordable.
There are three types of styling creams in the series:
Cream & Glaze for styling and defining curls, Cream & Coconut Oil for naturally radiant waves and curls, and Cream & Keratin for loose waves and curls.
All products are SLS and paraben free, and some are also sodium chloride salt free. And they’re all high-quality products especially for curly hair that tends to be dry.
Omer Asaf, Natural Formula’s chief hair designer, teaches you how to instantly create perfect curls. All you have to do, is choose your style.
The look: No-frizz, very defined and powerful curls
The product: Cream & Glaze. A combination of 70% cream with 30% glaze. The cream nourishes hair while the glaze defines curls, for a radiant look that lasts the entire day.
To achieve the look:
1. Apply a small amount and distribute evenly along the entire length of your hair.
2. Now apply more, this time scrunching hair. Concentrate on the ends of your hair as they have a higher tendency to dry out.
3. To define curls, twist strands around your finger and release.
4. Complete the look by drying with a diffuser.
The look: Natural, fresh and radiant curls
The product: Cream & Coconut Oil. A nourishing cream rich in coconut oil, to repair severely dry and damaged hair – a phenomenon every woman with curly hair is familiar with. The cream is light, doesn’t weigh down hair and creates soft curls.
To achieve the look:
1. Apply a small amount and distribute evenly along the entire length of your hair, scrunching it as you move from the top to the bottom.
2. Now apply more cream to the ends and scrunch them, because ends are more prone to dryness.
3. Dry hair with a diffuser. As you dry, shake hair for a natural look
The look: Loose curls with less volume and no frizz
The product: Cream & Keratin. A nourishing cream that repairs hair thanks to the rich keratin protein that rebuilds hair strands from within. The cream is sodium chloride salt free and is especially suited for hair that has been straightened or has undergone a keratin treatment.
To achieve the look:
1. Apply to hair from the top downwards in straight pulling motions.
2. Add more to tips to fully moisturize the ends.
3. In order to reduce and control volume, use a blow dryer but do not brush. Dry from top to bottom.
