Israel 
USA 
Israel’s Beauty Queens Present Summer Hair Trends
Choose your favorite look and recreate it step by step
Michal Mordov
Emma Eitan
Lily Scheindling
Valentina Cobalneko
Sima Melvsa
Ofek Kara
Natalie Binyaminov
Chen Yakov
Talin Abu Hana
Eira Nikishein
Nicole Reznikov
Shiraz Kalif
Summer Trends - Step by Step
Michal Mordov | Hollywood Glam
Step 1: Use a comb to create a side part.
Step 2: Apply Volumizing Mousse.
Step 3: Using a curling wand to create loose curls, leaving ends smooth.
Step 4: Use Volume Styling Spray on top, close to the roots and along the part.
Step 5: Create volume by flipping hair and combing.
Set in place with a large clip.
Emma Eitan | Curl Spirit
Step 1: Apply Cream & Glaze on damp hair, for hydration and radiance.
Step 2: Blow-dry hair using a diffuser.
Step 3: Using a wide-toothed comb, tease hair by pushing it close to the root to create more volume.
Step 4: Loosen curls with fingers.
Step 5: Lock in look with Holding Styling Spray, to protect hair against humidity.
Lily Scheindling │ Born to Be Wild
Step 1: Apply Curl-Sculpting Mousse and scrunch hair to build a mass of curls.
Step 2: Gently blow-dry hair using a diffuser.
Step 3: Apply Cream & Glaze to tips for perfect, radiant curls that will last throughout the day.
Valentina Cobalneko | Ready to Rock’n’Roll
Step 1: Use a comb to create a side part.
Step 2: Apply Professional Glaze and create a line of small pony tails. Tightly twist into small braids creating wide parts between them.
Step 3: Collect the rest of your hair and roll it towards the center for an upside-down banana look. Hold in place with bobby pins.
Step 4: Use Holding Styling Spray to lock in place.
Sima Melvsa │ Asymmetrical Curls
Step 1: Straighten hair to ear length.
Step 2: Apply Volumizing Mousse to build volume from ear length to tips.
Step 3: Using a curling wand, create curls from ear length to tips.
Step 4: Spray crown of head with Volume Styling Spray to lock in place and brush.
Step 5: From ear length to tips – open curls and use Volume Styling Spray to lock in curl volume.
Ofek Kara│Inspired by Amy Winehouse
Step 1: Apply Keratin Intense Heat Protection Cream and blow-dry hair, parting hair into sections.
Step 2: Tease hair at the crown of the head to create volume. Use Holding Styling Spray to set.
Step 3: Take the entire front section of hair and create a puff at the top front of head. Lock in place with Holding Styling Spray.
Step 4: Reach for baby hairs and flyaway strands and place them in front of ears.
Natalie Binyaminov | Curls with Impact
Step 1: Blow-dry hair straight. Before blow drying, apply Keratin Intense Heat Protection Cream to protect hair against heat and for best straightening results. After drying, make a tight ponytail.
Step 2: Apply Volumizing Mousse to ponytail and make tight braids — as many as possible.
Step 3: Run a flat iron over braids.
Step 4: Wait until hair cools, and undo braids.
Step 5: Tease hair to give ponytail lots of volume.
Chen Yakov │ She’s Got It Straight
Step 1: Blow-dry hair and part into sections. Before blow-drying apply Keratin Intense Heat Protection Cream to protect hair against heat and to achieve best straightening results.
Step 2: Take bottom section of hair and curve ends inwards using a large professional blowout brush. Continue blow-drying.
Step 3: Take top section and flip outwards to create a big curve.
Step 4: Apply a few magic drops of Keratin Intense Serum for soft and radiant hair.
Talin Abu Hana │ Hollywood Waves
Step 1: Apply Keratin Intense Heat Protection Cream to protect hair against heat and to achieve best straightening results.
Step 2: Use a curling wand to curl hair.
Step 3: After creating each curl, use Volume Styling Spray to seal in place.
Step 4: Using a paddle brush, gently brush out curls.
Step 5: Use Volume Styling Spray to lock style into place for the entire day.
Eira Nikishein │ Classic Waves
Step 1: Curl dry, straight hair with a curling wand.
Step 2: After creating each curl, use Volume Styling Spray to seal.
Step 3: Using a wide hair brush, gently brush out curls.
Step 4: To create the large wave at the front — tease hair with teasing comb, combing hair towards the roots.
Step 5: Use Holding Styling Spray to prevent frizz and static, and to lock style in place for the entire day.
Nicole Reznikov │ High-Volume Ponytail
Step 1: Blow-dry hair straight.
Step 2: Using a teasing comb, part hair on the crown of head and on the sides.
Step 3: Tease hair to create volume and lock in place with Volume Styling Spray.
Step 4: Use a brush to gather hair into a low ponytail.
Step 5: Apply Ampoule Intense Serum to ponytail for softness and radiance.
Shiraz Kalif │ Upside-Down Braid
Step 1: Blow-dry hair straight. Before blow-drying, apply Keratin Intense Heat Protection Cream to protect hair against heat and to achieve best straightening results.
Step 2: Gradually take groups of hair bringing them forward to create an upside-down braid at the front.
Step 3: Brush out waves.
Step 4: Secure in place with hair pins.
Step 5: Use Holding Styling Spray to hold style in place all day.